Special Report #1
Why Carpet Cleaners Are
It amazes me that some people think all carpet cleaners
are equal. These same people recognize differences in qualities of other products and services. Why not carpet cleaning too?
All carpet cleaners are not equal.
Who believes McDonald’s and the Lark Creek Inn are equal in quality and service.
Who would deny the difference in a fast food meal and a gourmet meal? Who would argue that there is no difference between
a Yugo and a Mercedes, or Walmart and Neiman Marcus? Obviously all products and services are not equal and that goes for carpet
There are many levels of quality—from poor to excellent.
This holds true for the carpet cleaning industry.
many factors that can affect the quality of a carpet cleaning. These factors include the Cleaner and His Experience,
the Cleaning System, the Tools, the Techniques, the Stain Removal System, and the Work
The Cleaner and His Experience:
Selecting a qualified cleaner
can make a difference in the experience you have and the results you would get. Besides a cleaner's experience, his motivation
can play a major role in his performance.
The following is an obvious and extreme example of where you can see that carpet cleaners are not equal.
You may hire a small company who has the owner of that company cleaning your carpets. The owner-operator may
have five, ten, or twenty years of experience. The owner is invested in doing a great job because he wants you as a regular
client. On the other hand, you may hire a large company. The person cleaning your carpets may have been trained
for only two weeks (this does go on). This could be his first day out on his own and you’re the lucky person to have
him. Don't get me wrong, he may be quite nice, but does he have the cleaning experience?
Which cleaner would you like to have
cleaning your carpets? Do you think that they are equal?
We are owner-operated.
The Cleaning System:
The most Qualified Cleaner in the world can
use different carpet cleaning systems. He knows they are not equal. A less experienced carpet cleaner can clean your carpets
with the ultimate cleaning system and do a lousy job. The best system needs experience handling.
At one point, many years ago, I was cleaning using a dry (low moisture) style cleaning system.
I liked the idea of not over wetting a carpet. Generally I always improved the look of every carpet that I worked on and I
sincerely thought that I did a great job. One day I was working on a very soiled white carpet and just happened to have a
portable wet cleaning system in my van, which was not that powerful at all---similar to the type you can rent. Always looking
to impove and test my work, I decided to compare their cleaning abilities. To my surprise, the wet method gave me better looking
results. The carpet was much brighter! Soon after that, I started cleaning with a portable wet cleaning system with special
tools which gave me great results. Since May 2001, I have been using a powerful truck-mounted system using those same special
tools giving me even better results.There are mainly three cleaning methods on the market now. They are the Dry Cleaning (low
moisture) Method, the Portable Wet Cleaning System, and the Truck mounted Wet Cleaning System.
Dry cleaning Method:
are a few types of dry cleaning methods. The most common type is to spray a cleaning solution on the carpet and then use a
rotary machine, with a cloth covering, to agitate the carpet and absorb the solution and soil. Using this method is appropriate
in many situations, because of quick drying time and the simplicity of the equipment. In my opinion, this is a surface cleaning.
It works well on carpets that are in decent condtion. It is not the best method for a very soiled carpet. I believe this method
can make about 75% of the people happy. Although one of the most common complaints I hear is that the carpet doesn't look
great after a couple of weeks.
Portable Wet Cleaning Method:
Before truck-mounted cleaning and dry cleaning, portable wet cleaning was a popular method used by many carpet cleaners.
There aren't many companies who use this method any more. Generally a company will use equipment that is superior to the portable
equipment that you can rent. Using this method is appropriate in may situations. Its' portability gives you the ability to
access some places that a truck-mounted system would not be able to get to. It is a good choice in some circumstances. I refer
some callers to a good local company, who uses this method, when I can't access their home.
Truck-Mounted Wet Cleaning Method:
If you ever look through the yellow pages in the carpet
cleaning category, you'll notice that this is the dominant method and for a good reason. The carpet manufacturers suggest
this method. Generally, a truck-mounted system includes higher pressured cleaning solutions, a strong vacuum, and high heat.
All of these factors aid in a superior and thorough cleaning. All truck-mounted sytems are not equal. Some use your
water. Some are self contained (with a fresh water tank). Some are powered by separate engine inside the van---which
means the vehicle doors have to be open and the noise level is high. Others are powered by the van engine---which means the
doors can be shut and the noise level is lower. For the most part, many of the good companies and large companies out there
have a truck-mount system that is sufficient in high solution pressure, vacuum strength and high heat. We use a truck-mounted
system that is self contained (has a fresh water tank and a recovery tank) and is powered by the van engine in which we can
close all the doors and windows which will lower the noise level.
Which method would you like used on cleaning your carpets?
Which method do you think is going to give you a superior job? Do you think they are equal?
If you want to print this page, set the printing of this page on the
(for portable wet cleaning and truck-mount systems)
the most part, the majority of carpet cleaners, use similar tools. A wand, a stair tool, and
an upholstery tool (if they clean upholstery) are standard equipment. One part of the tool releases
pressured solution and the other part vacuums up the solution. Some companies use a rotary machine using this technology
(my opinion is that these machines are great on commercial property—not on residential property where detail is important
AND over wetting is undesirable).
We use a different tool. The releasing of pressured
solution and the vacuuming work simultaneously. As the solution comes out and hits and agitates the carpet fibers, at the
same time the solution and the soil are being vacuumed up. That gives us the luxury of spending more time on areas
that need attention without over wetting the carpet. We’ve used the tools that other carpet cleaning companies
use. There’s no comparison. In the past, we used our tools in conjunction with a portable wet cleaning system and out
performed companies that used truck-mounted systems, on a regular basis. We now use these tools with a truck-mounted system
and it’s an unbeatable combination.
For more information on these tools, go to Special
Report #3: You could have a 100 carpet cleaners.... and the page “Upholstery Cleaning”.
What tools would you like used on cleaning your carpet? Do you think
they are equal?
(for portable wet cleaning and truck-mount systems)
Have you ever seen a
carpet cleaner move the wand really fast? Do you think the cleaning solution is getting a chance to penetrate the fibers?
Do you think it’s getting vacuumed thoroughly? This speedy technique is what some companies use. Generally
a quality company will move their wand at a medium to slow pace depending on the need. That’s what we do.
the pre-spraying or preconditioning techniques for cleaning a carpet. Some companies pre-spray only the soiled areas, some
pre-spray everything, and some do not pre-spray at all. We pre-spray everything, giving more attention to soiled
areas and spots.
One common complaint about carpet cleaners
is that they missed some spots. We use a technique that can prevent this from happening. It doesn’t make
sense at first. Yet, when people experience it, they will understand why this makes a difference.
would you like used when cleaning your carpet? Do you think these techniques are equal?
The Stain Removal System:
A Spot is easy to remove. A Stain is not. Most companies will remove spots with their
general cleaning and normal spotters.
Regarding the removal or reduction of stains, there are companies that do not take the time to try to do that. There
are companies that do a passable job, and there are companies that really take the time to do a professional job.
Of course, there are stains that are just impossible.
We pride ourselves in removing and reducing most stains. On top of that, we give our clients the Ultimate Home Spotting
System to keep their carpets stain-free between cleanings. You can read more about that on our website by selecting the page
“Carpet Confidence Stain Removal System”.
What carpet cleaning company would you like to hire to work on your stains? Do you
think all carpet cleaning companies are equal in these skills?
The Work Philosophy:
A company can choose to charge a low price
so that they can attract more jobs and do more jobs on a daily basis. They’ll want to get in and out of your house as
fast as they can. You are just part of their list.
Another company can choose to charge a reasonable rate for quality work. They’ll want to please you and do
a great job. You are a special client to them.
Which carpet cleaning company would you like to hire?
Do you think these Carpet Cleaners are equal?
SPECIAL REPORT #2: Why a Great Price may not be a Great Value--especially in the carpet cleaning industry
SPECIAL REPORT #3: You could have a 100 carpet cleaners...
SPECIAL REPORT #4: What you need to know before you purchase new windows
SPECIAL REPORT #5: We Love Our Pets and we could use some help with those pet odor problems
Atlas Window and Carpet Cleaning
* 118 Auburn St. * San Rafael * CA * 94901
Phone: (415) 256-8321
'Best Carpet Cleaning' Pacific Sun's Best of Marin 2016 8 time winner
Window Cleaners' Pacific Sun's Best of Marin Hall of Fame 2015 5 time winner.
Marin County- Mill Valley, Sausalito, Tiburon, Corte Madera, Larkspur,
Greenbrae, Kentfield, Ross, San Anselmo, Fairfax, San Rafael, Novato