Right from the start, let me say that there are several other high quality carpet cleaning companies
in Marin. Their rates are similar to ours (some a little higher, some a little lower). They may use different methods
to come up with those rates. There is even one high quality carpet cleaning company that, in my opinion, is outrageously
These companies know that it takes time to do a good job. They know that they cannot do a great
job on five rooms and be done in 30 minutes (this does go on).
These higher standard companies compete by quality of work. However, there are many
other companies out there that compete by price alone (a great deal----or is it?). These attractively priced competitors are
the carpet cleaning companies that I will be referring to.
You’ve seen fantastic deals on many different coupons. Many consumers get teased
by these great come-ons thinking that they are going to get a good job done for a great price. For most of
the time, these consumers are disappointed. Either they didn’t get a good job done for that great price OR
the price, after add ons, wasn’t that great after all.
You see, these great deals are there so a company can get into your home. Once in your living room,
they will want to up sell you on other products or services. They may want to charge you more for cleaning your carpets because
the deal did not include heavy soils, lots of spots, or many stains AND they weren’t upfront about those extra
costs at the time of scheduling.
Generally, if one of these companies cannot up sell you or charge you more, they will be in and
out of your house in a jiffy. The price was great. The feeling, the experience, and the result was disappointing and
on top of that, the carpet will probably have to be cleaned much sooner than expected OR in many cases, the carpet does not
look good in two to three weeks.
It is human nature to short cut if you don’t get the appropriate compensation for your services.
It takes discipline not to short cut in that situation.
Short cutting is prevalent in every industry, especially, the carpet cleaning industry. In just the cleaning industry,
carpet cleaners can get away with more things than other types of cleaning work. For instance, we also do window cleaning
and you can’t get away with anything. Every detail shows. Yet, with carpet cleaning, you can! Let me give you an
example. When cleaning a fairly clean room, a carpet cleaner could lightly spray the room with just water then vacuum
it very fast. It looks like it’s clean! It’s still damp! It has the vacuum look! Do you like the fact that that
person spent only two minutes in that room? Our company and all quality carpet cleaning businesses will always
give a clean room a respectful cleaning.
Carpet cleaners can create illusions of all this work that they did and yet, it really wasn’t
that valuable. For instance, they can move most of the furniture in your house, clean under it (for two seconds), and put
protector pads under all the legs. That’s a lot of work! Yet, there is not a lot of value in it. With some exceptions,
there is only dust under furniture that only needs a vacuuming from time to time. You would have either paid extra money for
very little value or if the carpet cleaner wasn’t getting paid for this extra work for some reason, there would definitely
be a shortcut in another area.
We like to spend most of our time and energy on the open areas, the soiled areas, the spotted
areas, and the stained areas.
(There are situations in which furniture moving is necessary.)
SPECIAL REPORT #1: Why Carpet Cleaners Are Not Equal
SPECIAL REPORT #3: You could have a 100 carpet cleaners...
REPORT #4 What you need to know before purchasing new windows
SPECIAL REPORT #5: We Love Our Pets and we could use some help with those pet odor problems
When you want to have a cheeseburger and you're on a tight budget and you ARE NOT concerned about
the quality and experience, a McDonald’s quarter-pound cheeseburger may do the trick. If you aren’t on a budget
and ARE concerned about the quality and experience, a Phyllis’s Cheeseburger could be your choice. It’s very clear
that with an inexpensive McDonald’s quarter-pound cheeseburger, you are getting a product that is made very fast, with
low quality products. You don’t even have a choice of rare, medium rare, or well done. It is only made well done. With
the choice of a Phyllis’s Cheeseburger (which has a good reputation and a higher price), it is clear that you are getting
a product that is made with care and with better products than McDonald’s. You, also, DO have a choice of rare to well
done. The point is ALL cheeseburgers are not equal.
All carpet cleaners are not equal. If you hire a low priced carpet cleaner, there’s a very
good chance that the job is going to be low quality and fast. This definitely can be an appropriate choice sometimes. You
just have to know that you will be getting McDonald’s quality, not Phyllis’s quality. If you choose to pay a low
price and if you know that you are going to have a passable job that hopefully improves the look of your carpet for a short
time, than you should be happy. If you know that the carpet cleaner can’t do a great job, cannot take EXTRA time to
work on spots and stains, and that the job will be done very fast, than you will not be disappointed.
On the other hand, if want to have a good job, or a great job, and want the carpet to look as best
as it can, you need to hire a high quality carpet cleaner. If you know that it’ll take extra time to work on the many
challenges such as heavy soil, many spots and stains, very difficult stains, and difficult odors, than hire a quality carpet
cleaner. If you like the job done right and are willing to pay for it, than hire a quality carpet cleaner.
A good price does not mean a good value.
We all like a good price.
We LOVE a good value.
Atlas Window and Carpet Cleaning
* 118 Auburn St. * San Rafael * CA * 94901
Phone: (415) 256-8321
'Best Carpet Cleaning' Pacific Sun's Best of Marin 2016 8 time winner
Window Cleaners' Pacific Sun's Best of Marin Hall of Fame 2015 5 time winner.
Marin County- Mill Valley, Sausalito, Tiburon, Corte Madera, Larkspur,
Greenbrae, Kentfield, Ross, San Anselmo, Fairfax, San Rafael, Novato